Having had to miss Oekonux, for family commitments – and miss other events due to lack of time, or not being able to be in two places at once, I’m musing on outsourcing.
There’s been a bit of talk about outsourcing lately, especially amongst those who’ve read The 4-hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
. A book (& website) that takes personal outsourcing to its logical extreme.
But what to outsource? Tim Ferriss, the 4-hour Work Week author, has even outsourced dating – but most of us want to live our lives, just with more time for the bits that we like best.
Time crunch
Why mention this here? Well, in a busy couple of weeks I failed to find time to write on any of what kept me busy here. Not good, when I’m busy writing a workshop session on productivity, efficiency, & effectiveness (it’s called Keeping the Activist Active, if you’re interested, and I’m looking at delivering it at any third sector conference, barcamp, or unconference that will have me). No, it’s time to look at outsourcing.
I already have all of the code writing (and much of the systems architecture) from my current projects placed with people far better than me. Bits of sys admin are being examined. Writing? Well, I’m not sure how appropriate a ghost written blog is, so I’ll stick with it for now, and revieew the situation again in a year or so.
What does that leave that takes so much of my time? Networking.
A lot of time is spent by the average social entrepreneur (or any entrepreneur) on networking events, and social networking. Business breakfasts, Open Coffee, Speed networking, Co-working days, unconferences, you name it, there are a thousand opportunities to swap business cards, look someone in the eye, and contemplate a business opportunity in a new relationship.
Social Media
Online we have LinkedIn, FaceBook, Twitter, Identi.ca, FriendFeed, ThirdSectorForums, Ning, IM, IRQ, Groups, Google Groups, Yahoo Groups, good old-fashioned e-mail groups, hours of time at the screen and keyboard building and refining a network of contacts that we hope will enable us to change the world, or at least bring in a small contract to help to pay the bills.
Given the amount of time spent in networking, enjoyable though it is, little wonder that one looks for a way to free some of the time to get actual work done (unless you work in PR or sales, in which case managing your network of contacts is most of your day’s work). Can it be outsourced? I’ve tried it, after a fashion. At previous businesses we’ve divided the conference schedule, and reported back on the contacts that we’ve made – it can work if you’re systematic, and report well – but that’s no use for a one man band, or someone in a small company without colleagues enough to deputise to the role.
Ghost writer
When it comes to social media, there’s a real possibility – get a concierge firm to write your Tweets and blogs to guidelines that you produce, and to reply to comments and tweets for you. It’s easy to review their work, and get reports; it can work – so why doesn’t it feel right? Because Social Media is about personal insight into what contacts are up to. Not gory details, but little snippets of a contact’s life that show you they’re a human being, not a company automaton. You can outsource your information channels, but how much personality can the contractor provide, and can it show any of the authentic you?
Hmm, an overlong post. If I can outsource something else, I’ll get more time to shorten posts. I’d be interested to hear what you’d like to outsource in your life, and what is stopping you from doing it?
