Following a discussion on the GeekUp mailing list, Guy Dickinson took it on himself to get a bunch of geeks together in a panel to help out third sector groups with their problems. MDDA was the venue, last Friday afternoon.
Straight on to social networking, with the announcement of a FaceBook group to take the idea beyond a single event, and expand the conversation. Then conversation on one of the recurring themes of the day. how do you build a community online, a bulletin board for example that will be populated by active citizens, rather than the sound of tumbleweed blowing through?
One comment per hundred reads was given as a good ratio for blogs, and talk centred on existing, organically-arising groups, and how to get them into a charity’s site - begging the question, is the site the right place? Google groups were mentioned as a good “in” - most are comfortable with e-mail.
Personality
One panelist (Tom?) mentioned personality, and the need to engage with your constituency, not simply publish at them. Something to which I returned a number of times over the afternoon. Particularly later, when we went further into social media. Obviously this included twitter [# link], and Paul Webster in the audience, as well as others, were twittering throughout.
At M6-IT we’ve long worked to get improved IT knowledge, and an understanding of IT strategy into the sector. Something re-iterated as many groups present spoke of their negative experiences with poor websites, reluctantly updated by contracted techies who were holding their data and domain nams to ransome. For larger groups I suggested getting a consultant to draw up a spec doc for any IT project, and being clear on the desired outcome. For small groups there are answers, and we should pick up on this through the FB group.
Resources
With a number of organisation geeks on the panel, GTD soon came up, along with Inbox Zero, in answer to concerns about drowning in e-mails, and having no time to consider Twitter. Project management resources were discussed, and the Getting Real PDF from 37 Signals was recommended.
Google Apps was given as the answer to many a question, including Google Analytics for monitoring and analysing visitors to a charity’s website. Google apps can be used to manage a domain, pointing to wherever you move the hosting, providing online spreadsheets, and spam-filtering e-mail.
Technology was pitched at an appropriate level, with Paul Robinson kicking off a round of praising paper-based communication and notes.
Quo vadis?
A lot was packed into two hours, and there is little doubt about the appetite of parts of the third sector to get the best out of Social Media, and the latest IT tools. Indeed the gathering contained a disproportionately high number of Social Media users. Next task, perhaps, is to reach the orgs which wouldn’t self-select to attend a techie event, possibly by piggy-backing on a non-techie 3rd sector event, such as something from VA Manchester or GMCVO?
After the event, Paul Webster came up and mentioned the Social Media Surgeries with which he’d been involved in Birmingham. Another avenue to explore - if you are interested, please sign up to the FaceBook group, and join in.
Special thanks to Guy, not just for getting things of the ground, but for the excellent meal at Red Chilli afterwards, where a Chinese couple at the next table helped me explain veganism to the waiters and managers, as I’d left my Vegan Passport behind.
