GoodGNUs

(It’s more than just blogging)

There’s been a lot of great buzz about hyperlocal sites as the new local press, with added community cohesion. Indeed I posted a couple of months ago about #tal09, the Talk-about-Local unconference for hyperlocal bloggers. Action within and for the local community is essential if we are to fix what the Tories somewhat pessimistically call the Broken Society. Nevertheless there are important issues in the wider world which can also be well addressed locally, so on Day 1 of Copenhagen let’s take a look at “Think Global, Act Local”.

Town in Transition

Last week my eldest two children played with the Lions Youth Brass Band at the Congleton Christmas Lights switch-on. What was different about this switch on was a street full of local stalls, mostly from community groups. One of them was the recently-formed Congleton Sustainability Group (CSG), selling locally-grown apple juice[1] to raise both awareness and funds.

Following this, I spent this morning at CSG’s monthly meeting, and was pleased to see representatives of local businesses and groups, together with a few individuals, getting together to plan practical changes to make their community more sustainable. Hydro power, energy advice, seed swaps, and, closest to my heart, beginning to look at Community Supported Agriculture and local food production.

The aim of the CSG is to prepare for Transition Town status. A refreshing contrast to places that just declare they are transition towns without actually having community buy-in or any practical results - CSG hopes to bring in more local people and organisations, and get real change in motion before declaring Transition Town Congleton.

[1] 450lbs (210kg) of unwanted apples were collected from local trees and
    juiced and bottles at Eddisbury Fruit Farm, producing 106 bottles.
    Next year the group aims to at least quadruple the amount of apples
    it collects.

Why am I planning to run low-cost courses on website & social media strategy? Because there is a need: not just a need for good websites, and communication strategies for social media, but just getting across the basics of awareness of accessibility.

Local groups

Yesterday I toddled around a hall in the next village, looking at the displays about local community groups. As well as trying to fend off the siren call of joining two of the local choirs (why are the rehearsals always on my busiest evenings?), I got to have some great conversations about the use of technology in local community groups.

Everyone now recognises the importance of having a good web presence, but it’s the next step that causes the problems. Groups that have got a Wordpress account have probably taken one of the simplest routes to having an easy-to-maintain, and reasonably accessible site. A more common route seems to be to buy shrink-wrapped, proprietary, create-your-own-website software. And here the problems start.

WYSIWYG?

Inside these cans-of-worms is a WYSIWYG (What You See Is What You Get - a dangerously misleading acronym when it comes to Web MarkUp) interface that churns out spaghetti HTML. Some at least try to use Cascading Style Sheets (CSS, the Web Standard way, since 1999, of separating layout from content), but often in a rather perfunctory and inconsistent manner. The real problem comes with the more inaccessible MarkUp.

In the bad old days TABLES, a way of laying out data in tabular form, started being used to layout designs in precise ways for webpages. Given similarly-sized screens they do this layout job, but not only can they fail quite badly on mobile devices, they are a disaster for screenreaders. A sighted user can quickly scan a page by sections and headings, and a blind user can do the same with well-structured webpages. Inaccessible designs don’t allow the user to skip from section to section, and leave the screen-reader user bogged down in the site, having to read every word to get at the information.

The user story

With one group that had taken such an approach I gave a 10-minute impromptu workshop on the user experience of visually- & mobility-impaired users as they navigate websites that do and don’t conform to Web Accessibility guidelines, and accessibility design beyond simple box-ticking. It was very well received, and made me realise the need to reach ever smaller groups with basic information.

I had been planning a simple introduction to communication with websites & social media for local Start-Ups, social enterprises, and small charities. Now I’ve pared down the costs to reach the smallest groups, and, naturally, accessibility is at the heart of all of the information - not a bolted-on afterthought.

Courses are being planned in Manchester and Cheshire, but I’m happy to bring it to anyone in the region. See the courses page for more information.