GoodGNUs

There’s been a lot of coverage of the death of local papers, but does this have to be the end of local reporting? Recently hyperlocal blogs have arisen everywhere from villages to inner-city postcodes to plug the gaps in local coverage.

Sticky notes on the white board describe the session you'd like. Similar sessions are grouped together & given a room & timeslot. Unconference sorted :-)

These aren’t just replacements for local freesheets, but use social media (blogs, & micro-blogs like Twitter) to harness the power of community reporting. Refrigerators dumped on the pavement, dog mess, lack of facilities, secret council decisions - all are aired in public & councils are having to take action. Not all councils are happy about this grassroots-driven transparency, & many are not giving hyperlocal blogs the same access as print journalists.

Against this background comes Talk About Local, an Unconference held last Saturday in Stoke-on-Trent that brought together 88 community bloggers & other hyperlocal activists.

An unconference is built on coffee-break networking

In informal sessions participants shared lessons learned - such as using short interviews & live cameras to get blog posts from those who had much to say but, often thanks to our lamentable education system, were unable to articulate it at the keyboard.
One thread I noted was how online activity drove more meeting & co-operation in the real world, and many successful projects combined these with drop-in centres giving access to computers and training in social media.
I attended not with my community training hat on, but as someone looking at launching a local site this autumn, & went away inspired, and carrying several pages of tips, contacts, & practical suggestions. Best thing about the event? The wonderful diversity of people there - not self-identified social media gurus, but people dedicated to improving their communities by linking up local people and giving them a platform.
Thanks to Will, Nicky, Clare & Mike for organising such a serendipitous event - despite the hiccough with the vegan food, and the train problems, I got so much from the day that I’m still digesting my notes. Watch out for more activity from Talk About Local. If you missed the event but want to get involved, join the mailing list.
Want to see some of these great community blogs? They’re linked from the social bookmarks of the ‘tal09 event (which saves me the invidious task of choosing which to single out). Videos are listed on this YouTube playlist.

The NHS pouring £12,000,000,000 into a failed IT system is a powerful reminder of what can go wrong with a project out of control. One to be borne in mind by those of us dealing with far smaller IT projects.
Yesterday I had to face up to my chosen technology solution (Plone) not being, in its current release, up to dealing with the current project in a timely manner. This involved admitting to myself that the slight changes to the project spec were more slight than I had accepted, in my optimistic, “it’ll-all-work-out-fine” frame of mind. It involved consulting with peers, to check that my own revised opinion was right this time at least. It involved consulting to agree on a better solution. Then it involved “the difficult phone call”.
Possibly it’s the thought of such a difficult conversation that prevented anybody in the management chain of projects, like the NHS National Programme for IT (NPfIT), flagging up the mess that they were dealing with - and thus letting the juggernaut go on, dragging along an increasing budget while failing to reach a satisfactory result (with apologies for such a mixed metaphor).

Transparency

However, as I constantly emphasise in my classes on social media & accessible web for small Orgs, it’s important to face up to mistakes and problems and be open and honest about them. This transparency doesn’t sit easily with people brought up in a culture of public sector risk-aversion, where everything must always be a good result for tax-payers’ money. Nevertheless, in a world of connected webs of blogs, microblogs, and other social networks, transparency about mistakes is the only credible tactic.
So, client was phoned. Problem laid out. Solution suggested, discussed, decided upon - and now the project is back on track in a revised, slightly reduced, but ultimately more strongly achievable form. If only those holding the public purse strings were approached in this way, or even cared enough to keep track of where their projects were going.

Following a discussion on the GeekUp mailing list, Guy Dickinson took it on himself to get a bunch of geeks together in a panel to help out third sector groups with their problems. MDDA was the venue, last Friday afternoon.
Straight on to social networking, with the announcement of a FaceBook group to take the idea beyond a single event, and expand the conversation. Then conversation on one of the recurring themes of the day. how do you build a community online, a bulletin board for example that will be populated by active citizens, rather than the sound of tumbleweed blowing through?
One comment per hundred reads was given as a good ratio for blogs, and talk centred on existing, organically-arising groups, and how to get them into a charity’s site - begging the question, is the site the right place? Google groups were mentioned as a good “in” - most are comfortable with e-mail.

Personality

One panelist (Tom?) mentioned personality, and the need to engage with your constituency, not simply publish at them. Something to which I returned a number of times over the afternoon. Particularly later, when we went further into social media. Obviously this included twitter [# link], and Paul Webster in the audience, as well as others, were twittering throughout.

At M6-IT we’ve long worked to get improved IT knowledge, and an understanding of IT strategy into the sector. Something re-iterated as many groups present spoke of their negative experiences with poor websites, reluctantly updated by contracted techies who were holding their data and domain nams to ransome. For larger groups I suggested getting a consultant to draw up a spec doc for any IT project, and being clear on the desired outcome. For small groups there are answers, and we should pick up on this through the FB group.

Resources

With a number of organisation geeks on the panel, GTD soon came up, along with Inbox Zero, in answer to concerns about drowning in e-mails, and having no time to consider Twitter. Project management resources were discussed, and the Getting Real PDF from 37 Signals was recommended.
Google Apps was given as the answer to many a question, including Google Analytics for monitoring and analysing visitors to a charity’s website. Google apps can be used to manage a domain, pointing to wherever you move the hosting, providing online spreadsheets, and spam-filtering e-mail.

Technology was pitched at an appropriate level, with Paul Robinson kicking off a round of praising paper-based communication and notes.

Quo vadis?

A lot was packed into two hours, and there is little doubt about the appetite of parts of the third sector to get the best out of Social Media, and the latest IT tools. Indeed the gathering contained a disproportionately high number of Social Media users. Next task, perhaps, is to reach the orgs which wouldn’t self-select to attend a techie event, possibly by piggy-backing on a non-techie 3rd sector event, such as something from VA Manchester or GMCVO?

After the event, Paul Webster came up and mentioned the Social Media Surgeries with which he’d been involved in Birmingham. Another avenue to explore - if you are interested, please sign up to the FaceBook group, and join in.

Special thanks to Guy, not just for getting things of the ground, but for the excellent meal at Red Chilli afterwards, where a Chinese couple at the next table helped me explain veganism to the waiters and managers, as I’d left my Vegan Passport behind.