Posts Tagged ‘#1010’

Blog Action Day: Climate Change (& where I was wrong)

Thursday, October 15th, 2009

180px-1010-logoI don’t normally join this sort of event, but the theme of this year’s Blog Action Day is Climate Change - and that seems a good opportunity to make a confession: I was wrong.

Not about climate change, I’ve been wittering on about the unsustainability of burning fossil fuels since the 1970s, and changed much about my lifestyle (transport, diet) in the 1980s in order to live more lightly on the earth.

No, I was wrong about the potential of popular mass actions focussed on tiny, incremental changes in people’s behaviour. Very specifically I was wrong about 10:10.

A Simple Step

10:10 asks an interesting question:

What if we resolved to cut 10% of our emissions in 2010?

Not a bad start. What if we got everyone we know to do the same? And what if all this made governments sit up and take notice? Maybe this could be the first step towards a brighter future. Time to stop imagining. It’s happening right now. Sign up today and be a part of it.

I had despaired of politicians making a worthwhile change throughout the Major & the Blair/Brown years, but was ready to accept a popular push could create political change. I just didn’t see any popular pushes working.

Happily, I’ve been proved wrong: 10:10 seems to have garnered unexpected support from businesses big & small, numerous individuals, and is pushing the politicians. It has worked because it has taken the vast, overwhelming problem of runaway climate change, and given us all an achievable, practical step we can take with tangible result. I wish it every success, and happily recall the words of 老子 (Lao-Tsu): A thousand mile journey begins with one small step.

Link to the Social Web:
  • E-mail this story to a friend!
  • TwitThis
  • Facebook
  • del.icio.us
  • Google
  • LinkedIn
  • Identi.ca
  • Reddit
  • Digg
  • Slashdot
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
  • Mixx
  • Netvibes